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Tips for Female Podcasters: How to Strike the Right Chord with Listeners

by Charolette Danzig, Sponsored Posts

If you are a female podcaster wishing to make it big on the podcasting scene, start by targeting your content to an audience that is ready to listen to you.

According to a recent study by SiriusXM Media, the key market for female podcasters is other women—young, smart, successful women, to be precise. The percentage of female listeners is constantly on the rise, with almost half of the listening audience (48%) comprising women. The best way to connect with this audience is to closely examine what they demand and how successful female podcasters are meeting their wants and needs.

Related articles: How to Start a Podcast


CONTENT THAT CAN EASILY BE CONSUMED ON THE GO

The SiriusXM Media study and previous research (The Women’s Podcast Report) conducted by Edison Research indicate that most women listen to podcasts while multitasking. Around 69% do so while completing household chores, around 59% while cooking and baking, and similar percentages while doing the laundry, getting ready, exercising, reading, getting ready for bed, and running errands.


For creators, this means that the content should be engaging, easy to follow, and quick-paced. Avoid subjects and interviewees covering material that requires detailed visuals, graphics, or theoretical knowledge. Use simple, clear language and invest in top equipment so that noise is drowned out and speakers’ voices are clear and easy to hear.


RESEARCH POPULAR GENRES

Not all genres are the same when it comes to female listeners, and it is important to appeal to women because nine out of every ten female monthly podcast listeners consume at least one show produced or hosted by a woman. Genres favored by women include true crime, comedy, love and relationships, celebrity gossip and news, and wellness and self-improvement.


Conduct research into specific demographics as well. For instance, younger listeners (aged 18 to 24) are most interested in celebrity, beauty, and fashion content. Those aged 25 to 34 like games/hobbies, popular culture, horror, true crime, and beauty and fashion. Finally, those aged 35 to 64 enjoy kids’ topics, science, mystery/thrillers, fantasy/science fiction, and biographies.


KEEP YOUR CONTENT ENGAGING

Having a winning podcast isn't just about attracting an audience but also maintaining and increasing your listener numbers—and that can be harder to do if your podcast is a few years old. To ensure your podcast listeners stay engaged, take time over your ideas for podcast content. Start by brainstorming with your team, hosting short sessions lasting around 20 minutes so that ideas are fresh. Use your social media channels to host polls and conduct surveys into topics your listeners would like to know more about.


Partner up with sponsors and supporters who specialize in specific industries and are clued up on news and developments that may interest your listeners. Think about your audience’s pain points or problems, discover how to solve them, and share your findings. Aim to find experts in specific fields, as their opinions are of particular value due to the authority factor. Obtain inspiration from other podcasts. It isn’t about stealing their ideas but rather using an intriguing topic category to come up with an interesting episode of your own.


APPEAL TO THE VISUAL

Around 17% of podcast hosts record their episodes in both audio and video formats. Doing so generates more views because it enables the show to appeal to a wider audience—including audiences who access content on visual channels like YouTube.


One study by Morning Consult showed that 32% of podcast listeners preferred video podcasts to audio-only podcasts. The appeal is that communication doesn’t just depend on what is said but on non-verbal language as well. Video adds a warmer air and shows when you are laughing, serious, or concerned. It can be a vital way for you to connect more profoundly with your audience.

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