by Aleksandar Cvetanovski
There are many excellent country wear brands available, which can make it challenging to decide which one to choose when shopping for western clothing. If you're seeking a brand that offers quality, durability, and comfort within your budget, then Ariat is a name to remember.
Since its establishment in 1993, Ariat has become the go-to brand for equestrian enthusiasts of all levels. With nearly three decades of experience producing some of the finest riding boots, country clothes, and workwear on the market, it's easy to see why.
Beth Cross and Pam Parker founded the company as an expression of their passion for American rural life and horse racing. Cross coined the name Ariat after witnessing the renowned racehorse Secretariat win the 1973 American Triple Crown and the Kentucky Derby. Ariat's love for the sport and the competitive spirit it embodied are still evident today.
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Being the first brand to incorporate athletic footwear technology into equestrian boots has propelled Ariat to the forefront of riding gear and country wear. In addition to its distinctive riding collection, the company now offers functional farm workwear, traditional American denim, and Western-inspired fashion lines suitable for all weather conditions. Let's explore what sets Ariat apart as a superior brand.
A BRAND FOCUSED ON INNOVATION AND PERFORMANCE
Creating products that can withstand various demands in corporate, athletic, or lifestyle contexts is one of Ariat's commitments. Thanks to their dedication to innovation and numerous patents for boot sole technology, the individuals behind the brand are constantly devising ways to elevate performance, comfort, and durability.
Understanding the features of Ariat clothing items, each designed for specific seasons and uses, will help you find precisely what you're seeking:
AriatTEK® Cold Series: A clothing line designed to keep your core warm in cold temperatures.
AriatTEK® Heat Series: A clothing line intended to keep you cool in warm temperatures.
Breathable Waterproof: A clothing line made with fabric that repels water and wind while allowing the body's sweat to escape.
CFS™ (Calf Fit System): A stretch construction that supports the calf and ankles, reducing pressure points and friction under boots.
Compression: Fabric that retains its shape while providing a sleek and flattering fit.
Cool Climate Insulation™: Clothes featuring this technology are comfortable, lightweight, and warm.
Core Control Technology™: This feature ensures core support and creates a flattering silhouette.
EcoDRY™: An environmentally friendly waterproofing technology that protects you from the elements without using chemicals harmful to the earth.
Moisture Movement Technology™: This feature wicks moisture away, helping keep you dry and comfortable.
Performance Stretch: Fabrics with the right amount of elasticity to improve mobility and overall performance.
Reflective: Clothing that provides better visibility, enhancing safety.
Sun Protection Fabric: Clothing designed to protect against harmful UV rays.
V3 Fit®: Ensures that your breeches are comfortable and close-fitting. An elastic 'V' panel integrated into the rear waistband provides excellent stretch and recovery to accommodate different hip angles.
Wind and Water-Resistant
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Like the clothing range, the footwear range also features various technologies:
ATS® (Advanced Torque Stability) technology: Provides excellent stability and comfort throughout the day, ensuring dependable performance.
ATS® (Advanced Torque Stability) Pro Technology: An improved version of the standard ATS.
ATS® (Advanced Torque Stability) Luxe Technology: Provides an outstanding balance of performance and luxury.
Ariat® 4LR® technology: Provides the foot with the required support and cushioning. Boots featuring this technology make excellent everyday footwear.
Cobalt™ VX technology: Optimizes performance by managing temperature, providing superior support, and enhancing flexibility through a designed fit.
Nitro™ technology: Combines lightweight flexibility and designed support to cushion and stabilize the foot during flawless performance.
GORE-TEX® Technology: A special membrane that makes the surface water-resistant while allowing moisture inside the boot to evaporate.
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ALL THEIR PRODUCTS ARE PUT TO THE TEST
The design, production, and testing processes of Ariat's products are extensive, with some taking more than 18 months. They collaborate with premier performance labs and athletes to ensure that their footwear delivers the necessary support, stability, rotation, and movement to perform at the highest levels. Ariat applies this rigorous testing to all of their footwear categories, including their country lifestyle range.
THEY HAVE SOMETHING FOR EVERYONE
Whether you're seeking equestrian athletic wear, gear to handle demanding outdoor conditions and adventures, or simply appreciate Western design and comfort, Ariat offers the perfect clothing piece for you.
Ariat's versatile range of tops includes everything from breathable and thermoregulating base layers to cozy shirts and polos, along with women's sleeveless tanks with a relaxed fit for all-day wear. The brand also boasts a wide selection of jackets known for their superior insulation.
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For those who favor classic pants designs that blend functionality and style while ensuring durability for even the toughest tasks, Ariat jeans are a must-have. The brand offers hundreds of models in various fits, from slim-fit to Western cowboy and cowgirl styles, suitable for both work and leisure. Ariat jeans come in a range of washes and feature embellishments like stitching and embroidery, and they are "true to size."
Moreover, the brand offers a variety of accessories to complete your look. One thing is certain: Ariat has you covered, from stylish and warm beanies, colorful visors and caps with unique features, and Western hats to bring out your inner cowboy or cowgirl, to premium belts with stylish buckles, wallets, backpacks, and socks.