by Riley Cook
It’s no surprise that there is lots of money to be made online—as an influencer, content creator, YouTuber, and more.
But did you know that you can create a faceless Instagram or YouTube account and earn passive income? Not everyone lives in a luxury penthouse or a high-rise apartment with modern aesthetics; some people live normal lives and want to maintain their privacy. Here are four benefits of running a faceless Instagram account with tips on how to get started:
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PRIVACY
As mentioned earlier, one of the primary benefits is, of course, privacy—the ability to maintain your anonymity. By not showing your face, you can share content and engage with followers without revealing your personal identity. This can be particularly useful for individuals who want to separate their online presence from their personal life or avoid unwanted attention.
We commonly see this with fan pages for celebrities, but the problem there is that sometimes those images can be subject to copyright. This type of content is also demanding as fans will sometimes begin requesting particular photos or grow anxious when you don’t post for a while. The most important thing to consider when deciding to run a faceless account is your peace of mind.
Choose a niche that you are passionate about and that has an audience. This could be anything from travel to food, fashion, memes, fitness, and more. Conduct research to understand what type of content performs well in your niche. Our Tribe Community has access to numerous posts that are just $0.99 each or $12.99 for up to nine images.
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QUALITY CONTENT
Without the distraction of personal images, a faceless Instagram account allows you to place greater emphasis on the quality and value of your content. This can attract a more engaged audience who is interested in your niche or theme rather than just your personal life. High-quality content is key to growing a dedicated follower base. Some suggestions to try are:
Business ideas
Patent ideas
News-related stories
Cinema trivia
With each of these options, you can create high-quality images, graphics, and videos that align with your niche. Tools like Canva can help you create visually appealing content. Additionally, our Tribe Community has access to unique and refreshing quotes that you can purchase for your page. Stop reposting and reusing the same, stale content; this will not drive up engagement and will most likely cause followers to view your competitors’ content over yours. Be sure to watermark your posts as well. Maintain a consistent aesthetic and posting schedule to keep your audience engaged. You can use Instagram insights to determine the best times to post.
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BRAND FLEXIBILITY
A faceless Instagram account can be more versatile and adaptable when it comes to branding. Since the account isn’t tied to a specific individual, you have the freedom to pivot themes, rebrand, or expand your content without affecting your personal identity. This flexibility can be beneficial for experimenting with different types of content. Once you’ve created a compelling bio and username—focusing on something broad and not niche-specific—this can help you to pivot as needed. Craft a compelling bio that clearly communicates what your account is about and include relevant keywords to help users find your page.
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REDUCED PRESSURE
Running a faceless account can reduce the pressure and anxiety that often come with maintaining a personal brand online. Without the need to constantly share personal updates or photos, you can focus on creativity and content creation without worrying about personal scrutiny or judgment. For brand deals, you can pitch the concept of concealment.
This means that it will look less like an ad and more like a seamless integration. No more “Oh my God, I’m so obsessed!” Now that many social media users are facing ad fatigue, you can stand out by offering your platform as a relief from advertisements and even encourage users to repost and share your content on their platforms.
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Be sure to engage as needed or create posts that drive users to engage with each other. With things changing on all socials, even Twitter now making it harder to access certain hashtags unless you’re paying their membership fee, it’s time to get creative and put the hard work in. Your best bet is to get people to reshare and repost the content, which is why having unique graphics is vital. Collaborate with other accounts and promote your content as best as you can.
By focusing on these steps, you can create a successful faceless Instagram account that leverages the benefits of anonymity, high-quality content, and strategic engagement to build a dedicated and engaged audience.