by Venus Sanders
Image Credit: Caribou Coffee
Caribou Coffee is redefining the first date experience this summer with the launch of a new dating show on TikTok, celebrating its latest iced drink offerings. This six-episode series, titled "Dream Date: A Sip At Love," aims to connect Gen Z singles over the coffeehouse's new Fruit Shakers and Energy Drinks. The series, hosted by comedian and reality TV star Hannah Berner, promises to bring a refreshing twist to the dating show format.
Hannah Berner, known for her popular podcasts Giggly Squad and Berner Phone, was chosen to host the series for her unique ability to engage people from all walks of life. Her humor and authenticity make her the perfect fit to help contestants open up and connect.
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"I don't know what I love more – a good energy drink or getting strangers to answer personal questions," Berner said. "When Caribou approached me with this idea and the promise of unlimited Blue Raspberry Energy drinks, I knew it was a chance I couldn't pass up. We had a blast with this matchmaking experiment, and I can't wait for everyone to watch and maybe even find their own 'sipsuationship' at Caribou this summer."
Each episode will feature two contestants in a speed-dating scenario, with Berner guiding the interactions to see if sparks fly. The show, which filmed in Minneapolis, Caribou's hometown, was cast through a call earlier this summer.
Image Credit: Caribou Coffee
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Erin Newkirk, Caribou Coffee's Chief Brand & Marketing Officer, explained the concept's genesis. "After extensive conversations with our Gen Z guests, we learned they love energy drinks, Fruit Shakers, afternoon treats, and dating shows. We thought, what better way to engage with this audience than a TikTok dating show featuring the beloved Hannah Berner? Caribou has always been a place for community and connection, and we hope to spark even more relationships this summer."
The drinks featured on the show are part of Caribou's new permanent iced beverage lineup, launched in early May. This lineup includes Fruit Shakers and Energy Drinks, crafted with real ingredients and designed to be the perfect first date drink.
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Fruit Shakers are caffeine-free and made with real fruit, fruit juices, and coconut milk, available in Strawberry, Peach, and Berry Punch flavors. For those seeking a caffeinated option, Caribou’s Energy Drinks come in Blue Raspberry, Strawberry Pineapple, Peach Mango, and Pomegranate Acai, which can also be customized with a lemonade base.
All of Caribou's drinks adhere to a clean label standard, free from artificial colors, sweeteners, flavors, or preservatives, ensuring a pure and enjoyable beverage experience.
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The series premieres on June 26, 2024, on Caribou Coffee's TikTok channel, with highlights available on Instagram. New episodes will be released weekly throughout the summer. For more details, follow Caribou Coffee on TikTok or visit cariboucoffee.com.